There are 2.5 billion social media users globally.[1] As a result, companies made social platforms key to their marketing strategy — but who is taking advantage of the mass audience reach for sustainability?
That’s the question we set out to answer in our Susty Social Media Ranking.
We put 100 leading companies under the Context spotlight to reveal how they’re using social media to talk sustainability and who is having the most success. They were ranked based on three success metrics:
1. Frequency of sustainability-related posts
2. Number of influencer followers
3. Amount of engagement generated
The results of the ranking were surprising and insightful. To see the outcome of our ranking please email publications@contextsustainability.com and we’ll send the full report when it’s released on February 1, 2019.
In the meantime, we share some of our main takeaways:
- Facebook, LinkedIn, and Instagram are all frequently used by companies to discuss corporate sustainability, but Twitter is the prevalent platform
- Nearly all companies tweet about sustainability under their main corporate Twitter handle to some extent
- Many companies also have a personal handle of a sustainability leader or a dedicated sustainability handle in addition to a corporate one
- Influencers are most likely to follow a sustainability leader’s handle
How we can help
We can expand your sustainability audience, reaching customers, influencers, and employees with bespoke, bite-sized content on social media. We drive engagement and boost your following with our full-service solution:
- Platform selection and strategy
- Content development and scheduling
- Monitoring and engagement
- Analytics and reporting
[1] https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
