Resilience is probably not the first word that comes to mind as Dennis Gakuru, Fairtrade officer at Valentine Growers in Kenya, ponders his unsold, wilting roses.
A well-known expletive is more probable as he and his fair trade farmers bemoan their dependence on a niche and now particularly vulnerable supply chain. Valentine’s expected yearly sale of over 27 million roses has all but dried up.
Covid-19 has underlined how unkind the world can be to those
who were counting of being treated fairly.
Of course, Gakuru and his fair traders around the world are not alone. As businesses that supported small enterprises have had to shutter in the face of Covid-19, their suppliers have quickly felt the devastating impact on their livelihoods.
The hit has been especially hard on micro producers with short
supply chains, such as cheese makers supplying local restaurants. Once the
restaurants close, the small dairy farmer has nowhere to go and their milk literally
goes down the drain, with more to follow the next day.
But the irony – or really the tragedy – is that producers of certified fairtrade goods – coffee, cocoa, flowers – have been hit much harder than conventional producers. This is because specialist supply chains have been disproportionately disrupted and the suppliers have few, if any, alternative outlets.
Their sad stories are well told by Fairtrade
International as it grapples with the vicious and indiscriminate impacts of
the pandemic. One of the challenges facing the fairtrade supply chain is its
dependence on smaller and therefore more financially vulnerable buyers. This
makes the separated, traceable supply chain − lauded in good times − less
resilient to disruption compared with the conventional.
Certification was facing myriad challenges before the
our special report), mainly from buyers who had become disillusioned with the
failure to deliver the promised benefits.
It now looks increasingly likely that the lack of resilience will hit
the start of the chain and could drive producers away too.