This morning, our client PepsiCo launched a groundbreaking sustainability microsite, #HowWillWe, which provides an interactive and immersive experience to explore and share ideas about issues relevant to the world and PepsiCo’s business.
#HowWillWe asks big questions about the future of sustainability, and is not only a vivid collection of personal stories and learning opportunities, but a clear call-to-action and a determined look to the future:
“Communities around the world and the environments they depend on are changing fast.
As a global food and beverage company, PepsiCo is focused on delivering long-term growth while leaving a positive imprint on society and the environment – what we call Performance with Purpose.
Be a part of PepsiCo’s journey and our partners’ work in leading change. Explore and share your ideas about #HowWillWe”
Ultimately, #HowWillWe stands apart from its peers in its design, storytelling techniques and rich social sharing opportunities. Its multiple pathways, colored by personal stories and mixed media content, set the stage for meaningful discussion around global issues and the role of business in leading change. The site, which falls within PepsiCo’s larger sustainability ecosystem, is the ultra-visual and shareable cousin to the company’s 2014 CSR report – also released today.
So dig in, learn more and share the site on social media with #HowWillWe!