SIG is a Swiss-based packaging group in the competitive food and beverage sector. The company needed a bold sustainability strategy to support its ambition to deliver the most sustainable packaging solution possible.
We helped the then privately-owned company develop a sustainability strategy by identifying their material issues, defining focus areas, and setting stretching long-term goals. SIG’s ambitions are backed by clear metrics, a detailed roadmap of interim targets, and a rigorous corporate responsibility report. As part of our partnership, we devised a bold strapline – Way Beyond Good – and supporting communications to help SIG use its sustainability credentials as a selling point.
The company subsequently launched on the SIX Swiss Exchange and is experiencing strong growth internationally. Since our initial work on the company’s sustainability strategy, we have continued to partner on projects including:
- Ambassadors’ network: We coordinated the company’s sustainability ambassadors’ network, working to build collateral and develop the structure and process to a point where management of the network was ready to move in-house.
- News app: The SIG internal news app provides short, interesting articles that are universally understandable to a large global audience. We coordinate discussion across the company to find impactful sustainability stories and deliver articles that strike a balance between detail and interest.
- Communications playbooks: We developed a set of playbooks for SIG designed to support anyone in the company to have confidence and accuracy when diving into conversations concerning sustainability topics within and around the company.
Ingo Büttgen, Head of Corporate Communications at SIG, and Christian Bauer, Head of Environmental Sustainability at SIG: “Context has been with us throughout all our major sustainability developments. We know we can always call on them for well-considered support and constructive challenge, and most importantly they always deliver excellent results that work for us.”