Communications for a New Sustainability Strategy
Challenge
In 2018, Mars was ready to launch its new cocoa sustainability strategy – Cocoa for Generations. Our client requested help developing communications to support the release.
Response
We established what was unique about the strategy, helped by eight years working with Mars. Then we supported the development of the launch messaging, providing a range of communications materials, including Q&As, media responses, a new strategy webpage, infographics, speeches and – a year later – a Cocoa for Generations Progress Report.