Challenge

In 2018, Mars was ready to launch its new cocoa sustainability strategy – Cocoa for Generations. Our client requested help developing communications to support the release.

Response

We established what was unique about the strategy, helped by eight years working with Mars. Then we supported the development of the launch messaging, providing a range of communications materials, including Q&As, media responses, a new strategy webpage, infographics, speeches and – a year later – a Cocoa for Generations Progress Report.

“We’re always on a deadline. It meant a lot to know I could rely on Context to provide thoughtful support quickly.”

Michelle O’Neill, Vice President Corporate Affairs – Cocoa, Mars Wrigley