Challenge

How do you report on the entire value chain of the IKEA business – from the sourcing of raw materials like cotton and wood, to the manufacturing, sales, customer use and end of life – in a clear and transparent way? And, most difficult of all, keep it concise?

That was the challenge set to us by Inter IKEA Group for their first sustainability report published in 2018.

Response

Our audience analysis showed that the detail was important – both to external experts and vitally, to people working with sustainability across the business.

We developed a clearly structured report, based on the three change drivers of the IKEA People & Planet Positive strategy, covering the key points across each of the material topic areas. To keep it short and accessible, we used straightforward, concise language, without dumbing down the content.

Read the report here.