Getting The Most Out Of B2B Social Media
Challenge
As a B2B technology company, Hewlett Packard Enterprise (HPE) wanted to expand the audience for their Living Progress sustainability communications. Context was invited to develop a strategy that would engage customers, technology experts, and sustainability thought-leaders on social media.
Our Response
Context reinvigorated the brand’s presence on Twitter and LinkedIn. We manage the Living Progress corporate account and internal thought leader accounts at HPE. Our full-service solution includes content creation, posting, engagement, and reporting.
On Twitter, we engage stakeholders in dialogue, sharing Living Progress content and insightful commentary on industry news, research, and events. On LinkedIn, we publish thought leadership pieces that position HPE as a sustainable IT expert and demonstrate the business value of sustainability. Part of our strategy is getting extra value out of HPE’s annual Living Progress report, by repurposing the content in bite-sized pieces on social.