Challenge

In addition to its Corporate Sustainability Report, PepsiCo wanted a way to engage its customers, suppliers, and partners in an ongoing and interactive conversation on important sustainability issues.

With operations in more than 200 countries and territories, they needed a format that would resonate across the world and across audiences.

 Response

We worked closely with PepsiCo on the development, writing, design and coding of their microsite howwillwe.com. The award-winning immersive site engages users through compelling storytelling, vivid design and interactive digital elements to inspire discussion around the questions of “How Will We: Grow Sustainably, Thrive in a Changing Environment and Create Opportunity?”  Most importantly, PepsiCo is using the site to further the global sustainability discussion and engage key audiences in a highly compelling and differentiated manner.