Today, Sonos published their Fiscal Year 2018 Sustainability Report.
It has everything you would expect a tech company to cover, from product design
to inclusion and diversity to supply chain responsibility. But what makes this
report different? It’s only 25 pages.
Sonos wanted to create a report that people would actually read. But it also needed to be
accurate and transparent.
The solution? A Smart Report. It has everything you need,
and nothing you don’t.
Below are key features of the report that not only make the
shorter format effective but make it an overall interesting read.
Sonos only included topics that are both important to their
business and to their stakeholders. Staying true to these material issues kept
peripheral content out of the report.
A key aspect of the report is the one-page key performance indicator dashboard which tracks their performance and goals. This approach communicates a lot of information in a digestible format. It’s easily updated throughout the year so they can share quarterly progress in between sustainability reports.
Each subsection is organized the same way: Approach, Performance,
Goals (if applicable), and Future Plans. Keeping the content consistent across
sections provides a concise but comprehensive description of each material
The stories are short but help to humanize their program,
adding depth to the ‘Approach, Performance, Goals, Future Plans’ structure