As a privately-owned company, this brand doesn’t face the same scrutiny as its public peers. Yet the company wants to ensure that it achieves the same high sustainability standards as the best of its sector.
To brief the company on where they stand in their industry, we conducted an in-depth benchmark that looked at peer company reports and communications. Our benchmark ranked the leading athletic footwear brands on material issues, goals and targets, reporting standards, and format.
Drawing lessons from the benchmark, we highlighted performance and disclosure areas where the company was ahead, on a par, or behind its peers. The findings fed into our client’s sustainability program and the content of its reporting.
In 2022 and 2023 we helped the company build out its reporting to match the very high disclosure standards of their sector in reports that are true to the brand’s distinctive look and feel.