Master Builders Solutions, a major supplier to the construction industry, is disrupting the emissions-intensive concrete industry with admixtures that offer environmental benefits without compromising on the essential properties of concrete. Following acquisition, the company sought our expertise to help write its first independent sustainability report as it navigated a year of new opportunities and change.
The client’s sustainability team wanted to develop a transparent, comprehensive report with a strong focus on the company’s products and their potential to support building sector emissions reduction.
To achieve this, we worked together with our client as one team to develop a clear tone of voice and undertake a GRI gap analysis as a foundation for the report. Interviews with stakeholders across the company fed into the drafting process, and we developed intuitive infographics to offer a simple visual guide to key information. We complemented the report with a brochure-style highlights document targeted towards customers, sharing key verifiable data about the environmental and financial benefits of core products.
Shirin Fataei, Global Head of Sustainability at Master Builders Solutions: “Thank you Context for your professionalism, attention to detail, responsiveness to questions and requests, good control over the entire project, and for generally being great to work with!”